Embracing New Opportunities Is Being Defeatist?
from the please-explain dept
A few months back a columnist for the Guardian, Helienne Lindvall wrote a laughably confused argument claiming that people who explained how "free" was an important element of a business model should not be trusted because they also made money. That made no sense, and lots of people explained why. She also got an awful lot of the basic facts wrong.
Lindvall is back, and rather than admitting her mistakes, she tries again, but comes across as even more confused and factually-challenged. The majority of the piece is about setting up more strawmen to knock over, with the two key ones being (1) that supporters of embracing new business models are "defeatist" because they suggest that file sharing cannot be stopped and (2) that while record labels may have ripped off musicians in the past, the companies ripping off musicians today are the "web 2.0" companies that are making money on content -- such as Google, Flickr and others.
Neither argument makes much sense when held up to any scrutiny. Lindvall seems to make the same mistake she made in her first piece (for which, I do not believe she has yet apologized). She takes a tiny part of an argument that someone has made, and pretends it's the entire argument. Just like she claimed that those who embrace free as a part of their business model are somehow being hypocritical in making money elsewhere, she now claims that people's entire argument is based on a tiny sliver of their argument, and ignores the important part.
The problem with her first strawman is that people aren't saying be "defeatist," and just accept that file sharing is file sharing and give up. They're saying that if file sharing isn't going away, and (here's the part she misses) you can use that to your advantage to make more money, why bother worrying about file sharing as being some sort of evil? The second strawman is a bit more nefarious, but goes back to the fallacy that web 2.0 sites are some sort of digital sharecropping, with the users "giving up everything," and the content creators getting nothing. That, of course, is hogwash. The reason people use these services is that they get something in return. What people like Lindvall forget or ignore is that in the days before YouTube, if you wanted to post your own video, you had to (a) buy expensive media serving software from the likes of Real Networks (b) install the crappy software and maintain it (c) host the files yourself, costing you server space (d) stream or download the files yourself, costing bandwidth. Then YouTube came along and made all of that both easy and free -- and you still want to complain that they're ripping you off? Seriously?
Fine: let's make a deal. For any project that Helienne Lindvall is involved in, she cannot make use of these tools which offer free services. Instead, she must set up the technology on her own server, and host and pay for all of it herself. Otherwise, she's just supporting the digital sharecroppers, right?
There are a few other whoppers in the article as well, such as this one:
Doctorow pointed out that numerous authors give away their work, while earning good money on the lecture circuit. I don't doubt that this model works for some authors, but there are fundamental differences between books and music.
Producing a record -- as opposed to writing most books -- tends to be a team effort involving a producer (sometimes several of them) and songwriters who are not part of the act, studio engineers and a whole host of people who don't earn money from merchandise and touring -- people who no one would pay to make personal appearances.
I love the "but we're different!" argument, because it comes up in every industry. I was just in Hollywood, where I explained how musicians were actually making use of these models and someone got upset and said "but we're the movie industry, and we're different!" Earlier this year, I met with a publisher, who also was looking at these models, and again exclaimed that "but book publishing is different!" Everyone wants to believe they're different, but everyone faces the same basic economics. Also, I'd imagine that my friends in the publishing industry would be pretty upset with Lindvall's false claim that a book is not a team effort. You have publishers and editors and agents, all of whom often take on quite similar roles to producers and songwriters and engineers.
That said, the really ridiculous part of her complaint here is that the same people she complains don't earn money from merchandise or touring also don't earn money from record sale royalties for the most part. There are some exceptions, but most of them are paid a flat-fee for their work, and that doesn't change either way under the new models, so her complaint here doesn't make sense. If a content creator can make money giving away some works for free, they can still afford to pay the fees for those who help out. The entire argument that an engineer "doesn't tour" is specious. The engineer doesn't make money from CD sales either.
Finally. Lindvall must be the first person to describe Jaron Lanier as an optimist, since he came out with his incredibly pessimistic book about how the internet was destroying everything good and holy in the world.
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2010 has seen some really inspiring creative apps become available and here’s our round-up of some of the best. We’re not including expensive pro software here, just mobile and web apps that are either free or available for pocket money. Have your tried all of these?
iOS: While there was nothing new about adding cool filters to mobile photos in 2010, Instagram and the similar PicPlz did something a little different with the idea by attaching a social network to the concept.
Being able to view, ‘like’ and comment on other users’ photos in a newsfeed format has turned often throwaway mobile photos into a cult obsession for some, especially on Instagram. Matching a great photo with the perfect filter is a fine art. The ‘Popular’ board on Instagram is full of examples of that delicate balance and trying to match their efforts is truly a joy.
We said: “So why is Instagram so popular? I suspect its a combination of the app’s ease of use, simple design, and artsy filters that make crappy iPhone photos look beautiful, mysterious and engaging.”
Buildor
Browser: The idea that a browser could run a Web design application packed with pro-level features would have sounded insane but this year Buildor achieved it with its Buildor Pro app.
Currently in private beta, you’ll need an invite to try this or you can sign up for the waiting list from the website. For Web coders, the app allows you to start a new project from scratch or (most impressively) edit live sites just by pulling up the URL. You’ll need the FTP details for the site if you want to save the results though. For designers meanwhile, Buildor Pro is being pitched as a powerful way of creating HTML mock-ups with full interaction design and font rendering. All of that in a browser – impressive.
We said: “While it remains to be seen whether pro developers will take to browser-based development en masse, there’s a real chance of Buildor disrupting the market if it gains traction.”
Soundcloud
iOS and Android: Instant mobile podcasting apps like Audioboo and Cinch are a useful and fun way of recording interviews, speeches or random thoughts and sharing them online from wherever you are. Soundcloud took things a step further with the launch of its iPhone and Android apps this year.
Not only can you instantly record audio and share it to your social networks immediately, by uploading to Soundcloud you get the benefit of the service’s platform. This means that your mobile audio can instantly be used with the wide range of apps that are built to use the Soundcloud API, which opens up a world of possibilities. This is especially useful for musicians, as the service has primarily been music-focused to date. However, with mobile recording, there’s real potential for it to be adopted by a wider range of users.
We said: “SoundCloud has developed into what is now a highly flexible way of working online with any type of audio.”
Camera+
iOS: As great as the iPhone 4′s camera is, Camera+ does an excellent job of making it even better. Taking good-looking photos is made easier with the app’s stabilizer, timer and burst features and a fantastic array of image editing and effects tools are built right in.
While it may have been unavailable for much of its life (thanks to an Apple-displeasing ‘Easter egg’ feature that allowed you to use the phone’s volume rocker as a zoom control) that only added to the allure of this app which has been reaping healthy financial rewards for its creators since it returned to the App Store earlier this month.
We said: “The favorite camera app of many is back in the app store and ready to rock your photography world again.”
Whiteboard
iOS: Finger-drawing app Whiteboard became a universal iOS app this year, opening it up to use on the iPad and making collaborative drawing even more fun.
Yes, Whiteboard’s greatest appeal is drawing with friends, either via WiFi or by working together on the same screen – something that’s much easier on the large iPad screen. While you’re never going to paint a masterpiece of contemporary art with this app, it’s possible to lose yourself for hours while you scribble away creating cartoon characters or “improving” photos of friends by adding comedy moustaches and the like.
Air Harp
iOS: Plenty of musical instrument apps have been released for the iPad this year, but one that really caught our eye early on was Air Harp. Offering ample on-screen space for the harp’s fifteen strings, for the first time on a mobile device this really felt like a real instrument.
With its slightly melancholy sound, its can feel a little like a lone minstrel on a hillside at sunset while playing Air Harp. Unlike novelty instrument apps, Air Harp feels like something that you can take the time to learn properly before serenading a loved one with your musical skills. Easy-to-read sheet music makes it simple to play well-known tunes even if you’re far from being a virtuoso.
Nanostudio
iOS: Squeezing an entire music production studio into an iPhone app is a huge achievement, and that’s exactly what Blip Interactive has done with Nanostudio.
Unlike many of the apps on the list, it assumes a certain amount of prior knowledge of how music production works if you want to dive right into it. However, even if you’re a rookie you can get a lot out of this app – you’ll be creating fantastic sounding electronic music in no time.
We said: “The level of control on this app is amazing, every imaginable parameter can be easily edited and controlled – you can even easily move sound files from your PC or Mac via a wireless connection.”
Adobe Photoshop Express
iOS and Android: While a mobile photo editor isn’t going to rival a full desktop experience any time soon, Photoshop Express does a brilliant job of covering the basics of tweaking photos on the go, and for free.
Multitouch gestures let you rotate, crop, straighten or flip images and there are controls for adjusting the tint, saturation, contrast among its useful tools. As with many mobile apps on this list, the iPad version offers more space for controlling your edits while on iPhone and Android handsets it’s simply more convenient as that’s where most of the photos you’ll need it for will be created.
We said: “For a free app, it’s great.”
Soundation
Browser: If it looks like there are a lot of audio-related apps, it’s because there’s simply been so much happening in the space this year. Soundation is a cloud-based multitrack recording app and what really makes it stand out is that it offers audio recording right from the browser.
Yes, in addition to importing audio and using the many thousands of loops available within the app, you can plug a microphone right into your computer and sing, play or speak whatever audio you like – another leap forward in what’s possible in the humble Web browser.
SumoPaint
Browser: There are plenty of browser-based image editing tools out there and SumoPaint is up there with the best of them.
Regularly updated with new features, this app is pure pleasure to use and you’ll have to keep reminding yourself that you’re not running a separate app. Layers, blending modes, drop shadows and a wide range of brushes are among the features you might not be used to seeing in browser-based image editors. While professional Photoshop users won’t be ready to switch to the cloud just yet, most beginner and intermediate users will find everything they need here.
Don’t miss our 10 Best Productivity Apps of 2010 and 10 Best Social Mobile Apps of 2010.
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